CARTIER
Founded in Paris in 1847, Cartier is one of the world’s most prestigious luxury maisons, celebrated for its timeless jewelry and watchmaking heritage.
Known for blending craftsmanship and innovation, Cartier’s challenge was to translate its refined universe into a seamless digital experience that feels as luxurious as its physical boutiques.
Project focus: Global e-commerce design optimization, layout refinement, and UX consistency across markets.
Lead Art Director: Adrien Gonauer
My Role : Art Direction & Product Design
I joined the global digital design team led by Adrien Gonauer, to refine and design multiple key pages.
My focus was on UX clarity, interface precision, and cross-market consistency, ensuring each interaction reflected Cartier’s timeless elegance.
CARTIER
Founded in Paris in 1847, Cartier is one of the world’s most prestigious luxury maisons, celebrated for its timeless jewelry and watchmaking heritage.
Known for blending craftsmanship and innovation, Cartier’s challenge was to translate its refined universe into a seamless digital experience that feels as luxurious as its physical boutiques.
Project focus: Global e-commerce design optimization, layout refinement, and UX consistency across markets.
Lead Art Director: Lead Art Director: Adrien Gonauer
My Role : Art Direction & Product Design
I joined the global digital design team led by Adrien Gonauer, to refine and design multiple key pages.
My focus was on UX clarity, interface precision, and cross-market consistency, ensuring each interaction reflected Cartier’s timeless elegance.
CARTIER
Founded in Paris in 1847, Cartier is one of the world’s most prestigious luxury maisons, celebrated for its timeless jewelry and watchmaking heritage.
Known for blending craftsmanship and innovation, Cartier’s challenge was to translate its refined universe into a seamless digital experience that feels as luxurious as its physical boutiques.
Project focus: Global e-commerce design optimization, layout refinement, and UX consistency across markets.
Lead Art Director: Adrien Gonauer
My Role : Art Direction & Product Design. I joined the global digital design team led by Adrien Gonauer, to refine and design multiple key pages.
My focus was on UX clarity, interface precision, and cross-market consistency, ensuring each interaction reflected Cartier’s timeless elegance.
CARTIER
Founded in Paris in 1847, Cartier is one of the world’s most prestigious luxury maisons, celebrated for its timeless jewelry and watchmaking heritage.
Known for blending craftsmanship and innovation, Cartier’s challenge was to translate its refined universe into a seamless digital experience that feels as luxurious as its physical boutiques.
Project focus: Global e-commerce design optimization, layout refinement, and UX consistency across markets.
Lead Art Director: Adrien Gonauer
My Role : Art Direction & Product Design
I joined the global digital design team led by Adrien Gonauer, to refine and design multiple key pages.
My focus was on UX clarity, interface precision, and cross-market consistency, ensuring each interaction reflected Cartier’s timeless elegance.
CONTEXT
CONTEXT
CONTEXT
Cartier aimed to refine its global e-commerce experience, a balance between luxury storytelling and modern usability. The goal was
Cartier aimed to refine its
global e-commerce experience, a balance between luxury storytelling and modern usability. The goal was
Cartier aimed to refine its global e-commerce experience, a balance between luxury storytelling and modern usability. The goal was
Cartier aimed to refine its global e-commerce experience, a balance between luxury storytelling and modern usability. The goal was
CHALLENGES
CHALLENGES
CHALLENGES
Create a modern, performant UX while preserving Cartier’s high-end storytelling tone
Unify layouts across global markets without losing regional nuance
Align design systems, typography, and grid logic for perfect visual rhythm
Create a modern, performant UX while preserving Cartier’s high-end storytelling tone
Unify layouts across global markets without losing regional nuance
Align design systems, typography, and grid logic for perfect visual rhythm
APPROACH
APPROACH
APPROACH
Design system audit: Reviewed templates to ensure alignment with Cartier’s identity and interaction patterns.
UX optimization: Simplified navigation, improved hierarchy, and enhanced information flow between storytelling and e-commerce sections.
Collaboration: Worked with art direction, dev, and content teams for QA and pixel-perfect consistency.
Performance: Refined pges and visuals to optimize loading times while keeping high-end fidelity.
Design system audit: Reviewed templates to ensure alignment with Cartier’s identity and interaction patterns.
UX optimization: Simplified navigation, improved hierarchy, and enhanced information flow between storytelling and e-commerce sections.
Collaboration: Worked
with art direction, dev, and content teams for QA and pixel-perfect consistency.
Performance: Refined pages and visuals to optimize loading times while keeping high-end fidelity.
Design system audit: Reviewed templates to ensure alignment with Cartier’s identity and interaction patterns.
UX optimization: Simplified navigation, improved hierarchy, and enhanced information flow between storytelling
and e-commerce sections.
Collaboration: Worked with art direction, dev, and content teams for QA and pixel-perfect consistency.
Performance: Refined pges and visuals to optimize loading times while keeping high-end fidelity.
FINAL MOCKUPS DESKTOP, TABLET, MOBILE
MOCKUPS
FINAL MOCKUPS DESKTOP, TABLET, MOBILE
RESEARCH
RESEARCH
APP DETAILS : NAVIGATION
APP DETAILS :
NAVIGATION
SITE MAP
DeTAILS FILTER
DeTAILS FILTER
+34%
+34%
+34%
increase in product discovery depth
increase in product discovery depth
increase in product discovery depth
+19%
+19%
+19%
longer average session duration
+27%
+27%
+27%
improvement in click-through rate
improvement in click-through rate
improvement in click-through rate
More Works More Works
More Works More Works
©2025 COLLINE B. PORTFOLIO
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©2025 COLLINE B. PORTFOLIO
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