WONDERBOX
Wonderbox is a European leader in experience gifting, from spa retreats to adventure weekends. As the brand evolved, its digital ecosystem needed to reflect the joy and emotional value behind every gift.
The redesign focused on creating a warmer, more human-centered visual and interactive identity.
Lead Art Director: Adrien Gonauer
My Role : Art Direction & Product Design
Project focus: UX/UI redesign and creation of a cohesive illustration system to express the brand’s playful spirit.
WONDERBOX
Wonderbox is a European leader in experience gifting, from spa retreats to adventure weekends. As the brand evolved, its digital ecosystem needed to reflect the joy and emotional value behind every gift.
The redesign focused on creating a warmer, more human-centered visual and interactive identity.
Lead Art Director: Lead Art Director: Adrien Gonauer
My Role : Art Direction & Product Design
Project focus: UX/UI redesign and creation of a cohesive illustration system to express the brand’s playful spirit.
WONDERBOX
Wonderbox is a European leader in experience gifting, from spa retreats to adventure weekends. As the brand evolved, its digital ecosystem needed to reflect the joy and emotional value behind every gift.
The redesign focused on creating a warmer, more human-centered visual and interactive identity.
Lead Art Director: Adrien Gonauer
My Role : Art Direction & Product Design
Project focus: UX/UI redesign and creation of a cohesive illustration system to express the brand’s playful spirit.
CONTEXT
Wonderbox wanted to bring warmth, clarity, and emotion to its digital platform. The previous interface lacked consistency and visual depth, making it difficult for users to connect with the joy of gifting experiences.
Wonderbox wanted to bring warmth, clarity, and emotion to its digital platform. The previous interface lacked consistency and visual depth, making it difficult for users to connect with the joy of gifting experiences.
Wonderbox wanted to bring warmth, clarity, and emotion to its digital platform. The previous interface lacked consistency and visual depth, making it difficult for users to connect with the joy of gifting experiences.
Wonderbox wanted to bring warmth, clarity, and emotion to its digital platform. The previous interface lacked consistency and visual depth, making it difficult for users to connect with the joy of gifting experiences.
ROLE
Product Designer & Illustration Art Direction
I contributed to the UX/UI redesign and created the illustration style system, which became a core visual asset for the brand’s digital and campaign ecosystem.
PAIN POINTS
Challenges
Users found the old UI functional but emotionally flat
Lack of visual consistency between website, mobile, and marketing visuals
Illustrations and iconography didn’t reflect the joyful, human aspect of gifting
Challenges
Users found the old UI functional but emotionally flat
Lack of visual consistency between website, mobile, and marketing visuals
There was no illustration or iconography designed.
Challenges
Users found the old UI functional but emotionally flat
Lack of visual consistency between website, mobile, and marketing visuals
Illustrations and iconography didn’t reflect the joyful, human aspect of gifting
DETAILS CART NAV
DETAIL CART NAV
APPROACH
User & emotion mapping: Identified moments where users expected emotional resonance, purchase, gift choice, and confirmation.
Visual refresh: Designed an illustration system combining soft gradients, geometric shapes, and relatable human details to evoke excitement and warmth.
Design system alignment: Applied the new style across product, onboarding, and campaign layouts.
Collaboration: Worked closely with motion and marketing teams for scalable animation and visual extensions.
User & emotion mapping: Identified moments where users expected emotional resonance, purchase, gift choice, and confirmation.
Visual refresh: Designed an illustration system combining soft gradients, geometric shapes, and relatable human details to evoke excitement and warmth.
Design system alignment: Applied the new style across product, onboarding, and campaign layouts.
Collaboration: Worked closely with motion and marketing teams for scalable animation and visual extensions.
User & emotion mapping: Identified moments where users expected emotional resonance, purchase, gift choice, and confirmation.
Visual refresh: Designed an illustration system combining soft gradients, geometric shapes, and relatable human details to evoke excitement and warmth.
Design system alignment: Applied the new style across product, onboarding, and campaign layouts.
Collaboration: Worked closely with motion and marketing teams for scalable animation and visual extensions.
User & emotion mapping: Identified moments where users expected emotional resonance, purchase, gift choice, and confirmation.
Visual refresh: Designed an illustration system combining soft gradients, geometric shapes, and relatable human details to evoke excitement and warmth.
Design system alignment: Applied the new style across product, onboarding, and campaign layouts.
Collaboration: Worked closely with motion and marketing teams for scalable animation and visual extensions.
+30%
+30%
+30%
increase in cross-platform consistency score
increase in cross-platform consistency score
increase in cross-platform consistency score
+20%
+20%
+20%
increase in engagement on experience
increase in engagement on experience
increase in engagement on experience
+15%
+15%
+15%
improvement in “brand warmth” perception (user survey).
improvement in “brand warmth”
perception (user survey).
improvement in “brand warmth” perception (user survey).
More Works More Works
More Works More Works
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