SHUTTLE
Shuttle is a Korea-based food delivery service created to connect local restaurants with the city’s diverse international community. With users from over 100 nationalities, the app needed to overcome language barriers and streamline delivery flows while maintaining a local, friendly feel.
Project scope: I led the creation of Shuttle’s first mobile app and complete brand identity redesign, including both English and full Korean versions of the visual system.
The work covered UX/UI architecture, logo evolution, and design language, with a focus on optimizing the onboarding, payment, and delivery-tracking experience to make Korea’s delivery culture accessible to everyone.
Tools: Figma, Illustrator, Uizard.io, Notion, Zeplin, Slack
SHUTTLE
Shuttle is a Korea-based food delivery service created to connect local restaurants with the city’s diverse international community. With users from over 100 nationalities, the app needed to overcome language barriers and streamline delivery flows while maintaining a local, friendly feel.
Project scope: I led the creation of Shuttle’s first mobile app and complete brand identity redesign, including both English and full Korean versions of the visual system.
The work covered UX/UI architecture, logo evolution, and design language, with a focus on optimizing the onboarding, payment, and delivery-tracking experience to make Korea’s delivery culture accessible to everyone.
Tools: Figma, Illustrator, Uizard.io, Notion, Zeplin, Slack
SHUTTLE
Shuttle is a Korea-based food delivery service created to connect local restaurants with the city’s diverse international community. With users from over 100 nationalities, the app needed to overcome language barriers and streamline delivery flows while maintaining a local, friendly feel.
Project scope: I led the creation of Shuttle’s first mobile app and complete brand identity redesign, including both English and full Korean versions of the visual system.
The work covered UX/UI architecture, logo evolution, and design language, with a focus on optimizing the onboarding, payment, and delivery-tracking experience to make Korea’s delivery culture accessible to everyone.
Tools: Figma, Illustrator, Uizard.io, Notion, Zeplin, Slack
APPROACH
APPROACH
We began by mapping real user pain points: language, signup, payments, and confusing address inputs
The solution focused on clarity, inclusivity, and familiarity, designing a smooth journey from onboarding to delivery tracking, with an interface that feels friendly and global.
Partnered with local restaurants known to serve foreigner-friendly menu items, and flagged them in app.
Find Korean typography and design the app fro English and Korean speakers.
APPROACH
We began by mapping real user pain points: language, signup, payments, and confusing address inputs
The solution focused on clarity, inclusivity, and familiarity, designing a smooth journey from onboarding to delivery tracking, with an interface that feels friendly and global.
Partnered with local restaurants known to serve foreigner-friendly menu items, and flagged them in app.
Find Korean typography and design the app fro English and Korean speakers.
APPROACH
We began by mapping real user pain points: language, signup, payments, and confusing address inputs
The solution focused on clarity, inclusivity, and familiarity, designing a smooth journey from onboarding to delivery tracking, with an interface that feels friendly and global.
Partnered with local restaurants known to serve foreigner-friendly menu items, and flagged them in app.
Find Korean typography and design the app fro English and Korean speakers.
APPROACH
We began by mapping real user pain points: language, signup, payments, and confusing address inputs
The solution focused on clarity, inclusivity, and familiarity, designing a smooth journey from onboarding to delivery tracking, with an interface that feels friendly and global.
Partnered with local restaurants known to serve foreigner-friendly menu items, and flagged them in app.
Find Korean typography and design the app fro English and Korean speakers.
UX & UI DESIGN
UX & UI Design
Simplified signup : no local number required
Bilingual menus and intuitive address entry
International payment support
Clear delivery tracking and live chat in English
Every flow was designed to reduce friction and enhance trust.
UX & UI Design
Simplified signup : no local number required
Bilingual menus and intuitive address entry
International payment support
Clear delivery tracking and live chat in English
Every flow was designed to reduce friction and enhance trust.
UX & UI Design
Simplified signup : no local number required
Bilingual menus and intuitive address entry
International payment support
Clear delivery tracking and live chat in English
Every flow was designed to reduce friction and enhance trust.
UX & UI Design
Simplified signup : no local number required
Bilingual menus and intuitive address entry
International payment support
Clear delivery tracking and live chat in English
Every flow was designed to reduce friction and enhance trust.
GOALS AND OUTCOME
Simplify onboarding + Sign-up flow reduced from 6 to 3 steps
Support foreign payments + Added PayPal + international card gateway
Improve address accuracy + Smart autocomplete using both Korean and English formats
Enhance trust + Added live delivery tracking + bilingual customer chat
Create emotional connection + Visual identity inspired by warmth and motion
Launch & Impact
Shuttle expanded across Seoul, Busan, and Daegu, and was recognized by the Korea Tourism Organization as an essential travel app for foreigners.
Users praised its clarity, accessibility, and English support, making Shuttle the go-to platform for international residents and travelers.
DELIVERABLES
UX flow mapping, design system, brand refresh, high-fidelity UI, developer handoff.
UX flow mapping, design system, brand refresh, high-fidelity UI, developer handoff.
UX flow mapping, design system, brand refresh, high-fidelity UI, developer handoff.
UX flow mapping, design system, brand refresh, high-fidelity UI, developer handoff.
1M+
1M+
1M+
Orders delivered across major Korean cities
+38%
+38%
+38%
Increase in foreign user onboarding completion
+24%
+24%
+24%
Growth in partner restaurants within one year
Growth in partner restaurants within one year
Growth in partner restaurants within one year
More Works More Works
More Works More Works
©2025 COLLINE B. PORTFOLIO
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©2025 COLLINE B. PORTFOLIO
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