FR / EN Bilingual
SENIOR PRODUCT DESIGNER
SENIOR Product DESIGNer
COLLINE
COLLINE
COLLINE
COLLINE
SENIOR PRODUCT DESIGNER
I support product decisions through strategy, UX, and research, shaped by work with global brands
and early-stage teams across SaaS, B2B, and startup.
I support product decisions through strategy, UX, and research, shaped by work with global brands and early-stage teams across SaaS, B2B, and startup.
SENIOR PRODUCT DESIGNER
I support product decisions through strategy, UX, and research,
shaped by work with global brands and early-stage teams across SaaS, B2B, and startup.
I support product decisions through strategy, UX, and research,
shaped by work with global brands and early-stage teams across SaaS, B2B, and startup.
BASED IN PARIS
FR / EN
Featured
Featured
Work
Work
Rooted in a background spanning art direction and product strategy, I combine UX, research, and psychology, to help teams make clear, informed product decisions.
I focus on structuring complexity into human-centered products that work across markets and organizational scales.
More About
More About
COLLINE©
COLLINE©
WITH ROOTS IN ART DIRECTION AND A FOCUS ON PRODUCT DECISION-MAKING, I DESIGN STRUCTURE FOR COMPLEXITY.
WITH ROOTS IN ART DIRECTION AND A FOCUS ON PRODUCT DECISION-MAKING, I DESIGN STRUCTURE FOR COMPLEXITY.
From product strategy to interface logic, I support decisions that align human understanding, business goals, and technical constraints, building products that not only feel refined, but work clearly, responsibly, and at scale.
From product strategy to interface logic, I support decisions that align human understanding, business goals, and technical constraints, building products that not only feel refined, but work clearly, responsibly, and at scale.
From product strategy to interface logic, I support decisions that align human understanding, business goals, and technical constraints, building products that not only feel refined, but work clearly, responsibly, and at scale.
My
My
EXPERTISE
EXPERTISE
(1)
PRODUCT DESIGN
Designing clear, scalable interfaces grounded in user research, system thinking, and usability, from early concepts to production-ready solutions.
Craft intuitive navigation that makes features accessible. Choose layouts and graphics that fit your personality.
(2)
UX STRATEGY
Understanding user behavior
through research and psychology,
and translating insights into actionable product direction.
Understanding user behavior through research and psychology, and translating insights into actionable product direction.
(3)
PRODUCT STRATEGY
Framing problems, clarifying
priorities, and aligning user, business, and technical constraints to support clear product decisions.
The process involves building virtual 3D models and materials, setting lighting, and then rendering the images.
(1)
PRODUCT DESIGN
Craft intuitive navigation that makes features accessible. Choose layouts and graphics that fit your personality.
(2)
UX STRATEGY
Understanding user behavior
through research and psychology, and translating insights into actionable product direction.
(3)
PRODUCT STRATEGY
The process involves building virtual 3D models and materials, setting lighting, and then the images.
(1)
PRODUCT DESIGN
Framing problems, clarifying
priorities, and aligning user, business, and technical constraints
to support clear product decisions.
(2)
UX STRATEGY
Understanding user behavior through research and psychology,
and translating insights into actionable product direction.
(3)
PRODUCT STRATEGY
Framing problems, clarifying
priorities, and aligning user, business, and technical constraints to support clear product decisions.
(4)
(4)
ART DIRECTION (BACKGROUND)
Shaping visual language and coherence. Guiding the visual tone of brands and products through composition, typography, and color - ensuring every detail reflects meaning and coherence.
(5)
BRAND EXPERIENCE
Bridging storytelling and interaction to create consistent ecosystems - where visuals, voice, and usability align into a single identity. Ensuring consistency across product touchpoints.
(4)
ART DIRECTION
(BACKGROUND)
With the click of a shutter, an image is imprinted that tells a story or makes a wonderful statement.
(5)
BRAND EXPERIENCE
The interplay between graphic elements and movement opens up a world of creative possibilities.
(4)
ART DIRECTION (BACKGROUND)
With the click of a shutter, an image is imprinted that tells a story or makes a wonderful statement.
(5)
BRAND EXPERIENCE
Bridging storytelling and interaction to create consistent ecosystems - where visuals, voice, and usability align into a single identity. Ensuring consistency across product touchpoints.
Motivation
Motivation
Motivation
More than a profession, design is a way to translate complexity into clarity. I’m driven by the challenge of shaping products where every interaction, decision, and trade-off has meaning, not just aesthetically, but functionally.
More than a profession, design is a way to translate emotion into clarity. I’m driven by the challenge
of shaping experiences that feel effortless, where every interaction, detail, and transition has meaning. Good design doesn’t just look right;
it feels right.
Rooted in art direction and product thinking, my work bridges human understanding and structured systems. I’m interested in how people think, decide, and move through products, and how clear product decisions can guide that journey with trust, ease, and intention.
— Colline
More than a profession, design is a way to translate complexity into clarity. I’m driven by the challenge of shaping products where every interaction, decision, and trade-off has meaning, not just aesthetically, but functionally.
Rooted in art direction and product thinking, my work bridges human understanding and structured systems. I’m interested in how people think, decide, and move through products, and how clear product decisions can guide that journey with trust, ease, and intention.
EXPERIENCE:
SELECTED
CLIENTS
EXPERIENCE:
SELECTED
CLIENTS
FREELANCE:
Project Selection
EXPERIENCE:
SELECTED
CLIENTS
C BRIGHT SOUND / FREELANCE CONSULTANT
SENIOR PRODUCT DESIGNER / PRODUCT STRATEGY
CONSULTANT (UX-LED)
SENIOR PRODUCT DESIGNER / PRODUCT
STRATEGY CONSULTANT (UX-LED)
2012 - Present
Designing digital experiences and visual identities for clients such as Cartier, Wonderbox, Leroy Merlin, Unilever, and Shuttle Korea. Led UX/UI redesigns, brand strategy, and design systems for global markets.
C BRIGHT SOUND / FREELANCE CONSULTANT
SENIOR PRODUCT DESIGNER / PRODUCT STRATEGY
CONSULTANT (UX-LED)
2012 - Present
Designing digital experiences and visual identities for clients such as Cartier, Wonderbox, Leroy Merlin, Unilever, and Shuttle Korea. Led UX/UI redesigns, brand strategy, and design systems for global markets.
SHUTTLE DELIVERY (SEOUL)
LEAD PRODUCT DESIGNER UX/UI & BRAND REDESIGN
Oversaw a full product and brand refont, improving onboarding, payment clarity, and inclusivity. Achieved +40% user growth within 6 months.
Oversaw a full product and brand refont, improving onboarding, payment clarity, and inclusivity. Achieved +40% user growth within 6 months.
SHUTTLE DELIVERY (SEOUL)
LEAD PRODUCT DESIGNER UX/UI & BRAND REDESIGN
Oversaw a full product and brand refont, improving onboarding, payment clarity, and inclusivity. Achieved +40% user growth within 6 months.
CARTIER / WONDERBOX / LEROY MERLIN
CARTIER / WONDERBOX / LEROY MERLIN (FRANCE)
PRODUCT DESIGNER / ART DIRECTOR
LEAD DESIGNER: ADRIEN GONAUER
Collaborated on high-end e-commerce and storytelling interfaces, harmonizing luxury identity with modern usability. Designed pages for Web, Tablet, and Mobile Interfaces
CARTIER / WONDERBOX / LEROY MERLIN
PRODUCT DESIGNER / ART DIRECTOR
LEAD DESIGNER: ADRIEN GONAUER
Collaborated on high-end e-commerce and storytelling interfaces, harmonizing luxury identity with modern usability. Designed pages for Web, Tablet, and Mobile Interfaces
BUTTERFLY WORKS / NAIROBI BITS ACADEMY
LEAD PRODUCT DESIGNER UX/UI
Created education-focused digital platforms promoting accessible learning and visual clarity across African schools.
ARTISTS & MUSIC STUDIOS
CREATIVE DIRECTION / CONTENT & MUSIC INDUSTRY PROJECTS
Developed brand identities, social content, and storytelling strategies for independent artists, studios, and creative labels.
Created visual campaigns, video stories, and social media narratives to amplify releases and brand visibility across Instagram, YouTube, and streaming platforms.
Achieved +18K views on music videos and steady listener
growth on Spotify
ROC DE LEIGRAAF, CAMPINA, GREENPEACE, KRYSAL, Unilever, & more
BRAND IDENTITY & ART DIRECTION
Developed complete visual identities and communication systems for campaigns, cultural projects, and retail brands.
Delivered brand platforms, editorial layouts, packaging, and event materials, ensuring visual coherence across print and digital touchpoints.
Collaborated with multidisciplinary teams to translate complex messages into clear, emotionally resonant visuals.
BUTTERFLY WORKS / NAIROBI BITS ACADEMY
LEAD PRODUCT DESIGNER UX/UI
Created education-focused digital platforms promoting accessible learning and visual clarity across African schools.
ARTISTS & MUSIC STUDIOS
CREATIVE DIRECTION /
CONTENT & MUSIC
INDUSTRY PROJECTS
Developed brand identities, social content, and storytelling strategies for independent artists, studios, and creative labels.
Created visual campaigns, video stories, and social media narratives to amplify releases and brand visibility across Instagram, YouTube, and streaming platforms.
Achieved +18K views on music videos and steady listener
growth on Spotify
ROC DE LEIGRAAF, CAMPINA, GREENPEACE, KRYSAL, Unilever, & more
BRAND IDENTITY &
ART DIRECTION
Developed complete visual identities and communication systems for campaigns, cultural projects, and retail brands.
Delivered brand platforms, editorial layouts, packaging, and event materials, ensuring visual coherence across print and digital touchpoints.
Favourite
STack
ADOBE CREATIVE CLOUD / DAVINCHI / CAPCUT
Visual direction & content systems
Used for visual direction, storytelling, and high-level design systems - supporting consistency and quality across products and brands.
Figma/ MERMAID CODE /uizard
Product structure & decision support
Used to define user flows, structure interfaces, review design work, and communicate product intent with designers and engineers.
Focused on clarity, logic, and validation rather than pixel-level production.
MERMAID for visualizing logic, user flows, and product architecture through simple, code-based diagrams.
NOTION / MIRO/ AI TOOLS
Product strategy & collaboration
NOTION & MIRO Product strategy & collaboration
Used for product strategy, user journey mapping, and creative workshops with international teams.
MAZE / USERLYTICS Research & validation
Used to test assumptions, validate flows, and inform product decisions through qualitative and quantitative feedback.
JIRA / ASANA / TRELLO
Product coordination & delivery support
Worked with product and engineering teams using Agile boards for sprint visibility, task prioritization, and cross-team alignment.
Comfortable navigating workflows, tickets, and roadmaps; quick to adapt to team-specific setups.
GOOGLE ANALYTICS / HOTJAR
Behavioral insights & decision support
Used to analyze user behavior, identify friction points, and inform UX and product decisions.
Hands-on experience through product projects and music marketing initiatives (funnels, engagement, retention signals).
Trusted By
International Brands
ADRIEN GONAUER Lead Designer, Cartier,
Wonderbox, Leroy Merlin, Histoire d'Or,
“Colline brought depth and precision to our projects. Her mix of UX insight and art direction elevated the experience and strengthened the brand’s visual harmony.”
Founder & CEO
Shuttle Delivery, Seoul
“Working with Colline changed everything. She rebuilt our brand and app experience from the ground up, now Shuttle feels faster, clearer, and truly global.”
SOPHIE VAN DER MEER
Co-Founder, Helicopter Rehearsal Space, NL
"The result feels authentic, modern, and perfectly us."
JAN WILLEM VAN DEURZEN
Creative Director, DAVID Agency, Amsterdam
She’s one of those rare creatives who understands both storytelling and structure."
MAIWENN CRESTEY
Founder, Krysal Formation, Paris
"We Work together since a few years now and are very happy with her guidance and design.”
Kate Mccalilster
Project Manager, Butterfly Works, Amsterdam
“She led the full redesign of our learning platform with calm precision. Her empathy for users and her eye for design made the whole process inspiring.”
Let'S WORK
TOGETHER
CONTACT NOW
Based in Paris, working internationally. Open to relocation and long-term collaboration worldwide.
Based in Paris, working internationally. Open to relocation
and long-term collaboration worldwide.
©2025 Colline B. Portfolio
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©2025 Colline B. Portfolio
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