FR / EN Bilingual
PRODUCT Design . Art direction
Product Design . Art Direction
COLLINE
COLLINE
COLLINE
COLLINE
Product design . Art Direction
I design and direct digital experiences for brands like Cartier, Wonderbox, and Shuttle,
combining strategy, design, and growth thinking across SaaS, B2B, and Start-Up ecosystems.
I design digital experiences for brands
like Cartier, Shuttle, blending strategy,
design, and growth across SaaS, B2B,
and Start-Up.
Product design / ART DIRECTION
I design and direct digital experiences for brands like Cartier, Wonderbox, and Shuttle, combining strategy, design,
and growth thinking across SaaS, B2B, and Start-Up ecosystems.
I design and direct digital experiences for brands like Cartier,
Wonderbox, and Shuttle, combining strategy, design, and growth thinking across SaaS, and Start-Up ecosystems.
BASED IN PARIS
FR / EN
Featured
Featured
Work
Work
Rooted in art direction, I combine design strategy, psychology, and visual storytelling to craft products that feel as intuitive as they are beautiful.
Technically grounded in UX and product systems, I turn complex challenges into seamless, human-centered design.
More About
More About
COLLINE©
COLLINE©
WITH ROOTS IN ART DIRECTION AND A PASSION FOR
HUMAN-CENTERED SYSTEMS, I BRING STRUCTURE TO CREATIVITY.
WITH ROOTS IN ART DIRECTION AND A PASSION FOR
HUMAN-CENTERED SYSTEMS, I BRING STRUCTURE TO CREATIVITY.
WITH ROOTS IN ART DIRECTION AND A PASSION FOR HUMAN-CENTERED SYSTEMS, I BRING STRUCTURE TO CREATIVITY.
From UX strategy to interface logic, I build products that align emotional storytelling with technical excellence - experiences that not only look refined but work seamlessly.
From UX strategy to interface logic, I design products that align emotional storytelling with technical excellence.
My
My
EXPERTISE
EXPERTISE
(1)
APp DESIGN
Craft intuitive navigation that makes features accessible. Choose layouts and graphics that fit your app's personality.
Craft intuitive navigation that makes features accessible. Choose layouts and graphics that fit your personality.
(2)
UX STRATEGY
Understanding user behavior through psychology and research. I transform insights into intuitive design frameworks that drive engagement and trust.
(3)
PRODUCT DESIGN
Designing digital experiences that balance clarity and emotion. From UX flows to interface logic, I craft systems that feel effortless and human-centered.
The process involves building virtual 3D models and materials, setting lighting, and then rendering the images.
(1)
APp DESIGN
Craft intuitive navigation that makes features accessible. Choose layouts and graphics that fit your personality.
(2)
UX STRATEGY
Understanding user behavior through psychology and research. I transform insights into intuitive design frameworks that drive engagement and trust.
(3)
PRODUCT DESIGN
The process involves building virtual 3D models and materials, setting lighting, and then the images.
(1)
APp DESIGN
Craft intuitive navigation that makes features accessible. Choose layouts and graphics that fit your app's personality.
(2)
UX STRATEGY
Understanding user behavior through psychology and research. I transform insights into intuitive design frameworks that drive engagement and trust.
(3)
PRODUCT DESIGN
Designing digital experiences that balance clarity and emotion. From UX flows to interface logic, I craft systems that feel effortless and human-centered.
(4)
(4)
ART DIRECTION
Guiding the visual tone of brands and products through composition, typography, and color — ensuring every detail reflects meaning and coherence.
(5)
BRAND EXPERIENCE
Bridging storytelling and interaction to create consistent ecosystems — where visuals, voice, and usability align into a single identity.
(4)
ART DIRECTION
With the click of a shutter, an image is imprinted that tells a story or makes a wonderful statement.
(5)
BRAND EXPERIENCE
The interplay between graphic elements and movement opens up a world of creative possibilities.
(4)
ART DIRECTION
With the click of a shutter, an image is imprinted that tells a story or makes a wonderful statement.
(5)
BRAND EXPERIENCE
Bridging storytelling and interaction to create consistent ecosystems — where visuals, voice, and usability align into a single identity.
Motivation
Motivation
Motivation
More than a profession, design is a way to translate emotion into clarity. I’m driven by the challenge of shaping experiences that feel effortless, where every interaction, detail, and transition has meaning. Good design doesn’t just look right;
it feels right.
More than a profession, design is a way to translate emotion into clarity. I’m driven by the challenge
of shaping experiences that feel effortless, where every interaction, detail, and transition has meaning. Good design doesn’t just look right;
it feels right.
My work bridges art direction and product design, combining aesthetics with human understanding. I’m fascinated by how people think, decide, and connect — and how thoughtful design can guide that journey. Whether crafting an interface or refining a brand’s voice, I aim to create digital experiences that inspire trust, ease, and a quiet sense of delight.
— Colline
More than a job, web design is an outlet for your vision. You have the power to take an idea from concept to reality. Your sites can tell a story, "show off a brand", or change lives.
As the web expands, so do the possibilities. You also have the flexibility to work remotely or in a fun agency setting. And nothing beats the rush of seeing your live sites in action.
EXPERIENCE:
SELECTED
CLIENTS
EXPERIENCE:
SELECTED
CLIENTS
FREELANCE:
Project Selection
EXPERIENCE:
SELECTED
CLIENTS
C BRIGHT SOUND / FREELANCE CONSULTANT
Senior PRODUCT & BRAND DESIGNER UX/UI
2012 - Present
Designing digital experiences and visual identities for clients such as Cartier, Wonderbox, Leroy Merlin, Unilever, and Shuttle Korea. Led UX/UI redesigns, brand strategy, and design systems for global markets.
C BRIGHT SOUND / FREELANCE CONSULTANT
Senior PRODUCT & BRAND DESIGNER UX/UI
2012 - Present
Designing digital experiences and visual identities for clients such as Cartier, Wonderbox, Leroy Merlin, Unilever, and Shuttle Korea. Led UX/UI redesigns, brand strategy, and design systems for global markets.
SHUTTLE DELIVERY (SEOUL)
LEAD PRODUCT DESIGNER UX/UI & BRAND REDESIGN
Oversaw a full product and brand refont, improving onboarding, payment clarity, and inclusivity. Achieved +40% user growth within 6 months.
Oversaw a full product and brand refont, improving onboarding, payment clarity, and inclusivity. Achieved +40% user growth within 6 months.
SHUTTLE DELIVERY (SEOUL)
LEAD PRODUCT DESIGNER UX/UI & BRAND REDESIGN
Oversaw a full product and brand refont, improving onboarding, payment clarity, and inclusivity. Achieved +40% user growth within 6 months.
CARTIER / WONDERBOX / LEROY MERLIN
CARTIER / WONDERBOX / LEROY MERLIN (FRANCE)
PRODUCT DESIGNER / ART DIRECTOR UI & UX
LEAD DESIGNER: ADRIEN GONAUER
Collaborated on high-end e-commerce and storytelling interfaces, harmonizing luxury identity with modern usability. Designed pages for Web, Tablet, and Mobile Interfaces
CARTIER / WONDERBOX / LEROY MERLIN
PRODUCT DESIGNER / ART DIRECTOR UI & UX
LEAD DESIGNER: ADRIEN GONAUER
Collaborated on high-end e-commerce and storytelling interfaces, harmonizing luxury identity with modern usability. Designed pages for Web, Tablet, and Mobile Interfaces
BUTTERFLY WORKS / NAIROBI BITS ACADEMY
LEAD PRODUCT DESIGNER UX/UI
Created education-focused digital platforms promoting accessible learning and visual clarity across African schools.
ARTISTS & MUSIC STUDIOS
CREATIVE DIRECTION / CONTENT & MUSIC INDUSTRY PROJECTS
Developed brand identities, social content, and storytelling strategies for independent artists, studios, and creative labels.
Created visual campaigns, video stories, and social media narratives to amplify releases and brand visibility across Instagram, YouTube, and streaming platforms.
Achieved +18K views on music videos and steady listener
growth on Spotify
ROC DE LEIGRAAF, CAMPINA, GREENPEACE, KRYSAL, Unilever, & more
BRAND IDENTITY & ART DIRECTION
Developed complete visual identities and communication systems for campaigns, cultural projects, and retail brands.
Delivered brand platforms, editorial layouts, packaging, and event materials, ensuring visual coherence across print and digital touchpoints.
Collaborated with multidisciplinary teams to translate complex messages into clear, emotionally resonant visuals.
BUTTERFLY WORKS / NAIROBI BITS ACADEMY
LEAD PRODUCT DESIGNER UX/UI
Created education-focused digital platforms promoting accessible learning and visual clarity across African schools.
ARTISTS & MUSIC STUDIOS
CREATIVE DIRECTION /
CONTENT & MUSIC
INDUSTRY PROJECTS
Developed brand identities, social content, and storytelling strategies for independent artists, studios, and creative labels.
Created visual campaigns, video stories, and social media narratives to amplify releases and brand visibility across Instagram, YouTube, and streaming platforms.
Achieved +18K views on music videos and steady listener
growth on Spotify
ROC DE LEIGRAAF, CAMPINA, GREENPEACE, KRYSAL, Unilever, & more
BRAND IDENTITY &
ART DIRECTION
Developed complete visual identities and communication systems for campaigns, cultural projects, and retail brands.
Delivered brand platforms, editorial layouts, packaging, and event materials, ensuring visual coherence across print and digital touchpoints.
Favourite
STack
ADOBE CREATIVE CLOUD / DAVINCHI / CAPCUT
DESIGN AND VIDEO CONTENT
For advanced visual design, motion, and campaign
identity work.
Figma/ MERMAID CODE /uizard.io
PRODUCT DEISGN Tool
Figma is a collaborative web application for design with additional offline features for macOS and Windows.
MERMAID Lightweight tool for visualizing logic, user flows, and product architecture through simple, code-based diagrams.
NOTION / MIRO/ AI TOOLS
front end development
NOTION
Used for product strategy, user journey mapping, and creative workshops with international teams.
MIRO
For documentation, project structure, and aligning design, research, and product strategy.
CHATGPT / MIDJOURNEY
AI tools for ideation, UX writing, and creative concept
generation through structured prompt engineering.
MAZE / USERLYTICS
For user testing, design validation, and continuous feedback loops that guide product iteration.
JIRA / ASANA / TRELLO
PROJECT MANAGMENT
Agile, sprint tracking, and cross-team communication across design and dev.
GOOGLE ANALYTICS / HOTJAR
ANALYTICS KPI's
To monitor behavior and measure the impact of design on engagement, retention, and performance.
Trusted By
International Brands
ADRIEN GONAUER Lead Designer, Cartier,
Wonderbox, Leroy Merlin, Histoire d'Or,
“Colline brought depth and precision to our projects. Her mix of UX insight and art direction elevated the experience and strengthened the brand’s visual harmony.”
Founder & CEO
Shuttle Delivery, Seoul
“Working with Colline changed everything. She rebuilt our brand and app experience from the ground up, now Shuttle feels faster, clearer, and truly global.”
SOPHIE VAN DER MEER
Co-Founder, Helicopter Rehearsal Space, NL
"The result feels authentic, modern, and perfectly us."
JAN WILLEM VAN DEURZEN
Creative Director, DAVID Agency, Amsterdam
She’s one of those rare creatives who understands both storytelling and structure."
MAIWENN CRESTEY
Founder, Krysal Formation, Paris
"We Work together since a few years now and are very happy with her guidance and design.”
Kate Mccalilster
Project Manager, Butterfly Works, Amsterdam
“She led the full redesign of our learning platform with calm precision. Her empathy for users and her eye for design made the whole process inspiring.”
Let'S WORK
TOGETHER
CONTACT NOW
BASED IN PARIS, I’M A PRODUCT DESIGNER AND ART DIRECTOR WORKING INTERNATIONALLY.
I’M OPEN TO RELOCATION AND COLLABORATION WORLDWIDE.
BASED IN PARIS, I’M A PRODUCT DESIGNER AND ART DIRECTOR WORKING INTERNATIONALLY.
I’M OPEN TO RELOCATION AND COLLABORATION WORLDWIDE.
BASED IN PARIS, I’M A PRODUCT DESIGNER AND ART DIRECTOR
WORKING INTERNATIONALLY. I’M OPEN TO RELOCATION AND COLLABORATION WORLDWIDE.
©2025 Colline B. Portfolio
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©2025 Colline B. Portfolio
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